Innovative

Prof Peter Schröcksnadel, former president of the Austrian Ski Association, founded sitour in 1965, based in the Tyrolean capital of Innsbruck. Today, sitour - as part of the feratel group - is the largest company network specialising in (digital) out-of-home advertising and information technologies in mountain regions.
Thanks to its extensive product range and expertise in cable cars, mountain sports and technologies for tourism, sitour is an international leader in media and technological innovations in the mountains. From classic billboards to large-format and special forms of advertising to interactive high-end multimedia systems developed in-house, sitour has been setting standards in the industry for decades. And with innovative concepts, we are constantly developing new, high-quality analogue and digital contact surfaces.

News

sitour / feratel team at the Interalpin 2023 trade fair stand

Visit us at the Interalpin 2025!

From May 6 to 9, 2025, sitour and feratel will be presenting innovative solutions for the mountain railway industry in Hall B.1, Stand 138 - make an appointment now!
MediaMix

Inspire digitally - a complete solution

We are your experts for information, safety, and orientation in the mountains – both analog and digital. Combining experience, innovation, and passion, we provide tailored systems from hand-painted panoramic maps to LED and digital signage – always clear and intuitive.

For Advertising Agencies and Clients

Rely on sitour Italia to maximise your brand visibility with targeted strategies and customised cross-media advertising solutions. Effectively reach winter and mountain sports enthusiasts and create a lasting impact.

For ski resorts

Thanks to our innovative signage and information systems, you can guarantee your guests maximum safety, optimal orientation and real-time updates throughout the ski area.

Innovation

sitour Italia combines decades of experience with the constant search for innovative solutions, developing cutting-edge technologies and media strategies for mountain regions, always geared to market needs.

Flexibility

sitour Italia offers customised and tailor-made communication solutions, ensuring an effective connection with the public in mountainous areas.

International

sitour Italia is part of the largest network specialising in digital Out-of-Home advertising and information technology for ski areas and mountain destinations in the Alps.