New content for Madonna di Campiglio
In Madonna di Campiglio, messages on digital screens become clearer, more intuitive, and more up-to-date.
sitour & D.A.M.A.
Sometimes the most important ideas are born from a simple spark. At the end of 2023 Sitour and D.A.M.A. chose to imagine a different future for advertising PVCs destined for waste: not just recovery, but true rebirth.
Each sheet becomes living matter, transformed with care and expertise within social cooperatives that put people and respect for the environment at the center. A process that combines circular economy, social responsibility and design.
In 2025 that dream becomes reality: bags are born that are not just objects, but tales of creativity, inclusion and sustainability. A project that shows how innovation and responsibility can walk together, generating concrete value for the territory and for the future.
