iSKI app and iSKI tracker.
iSKI App & iSKI Tracker: your campaign in the heart of the snow community
With more than 4.5 million active users and a presence in 21 countries, theiSKI app is the most important digital meeting point for the winter sports community.
Thanks to the synergy between analog advertising spaces (megaboards, gondolas, turnstiles) and high-performance digital tools, iSKI takes your message exactly where your audience is: in the planning phase, on the slopes, and in the social world.
Digital advertising that creates emotion
iSKI's strength lies in its ability to reach skiers and snowboarders with content that is targeted, dynamic and seamlessly integrated into the app user experience.
Key formats available include:
Interactive banners
Placed in the most visited sections of the app, such as the home or ski diaries, they ensure maximum visibility and strong visual impact.
Push messages
Personalized, high-interaction communications. Perfect for promotions, events, activations and time-sensitive campaigns.
iSKI Trophy.
A gamification platform that engages users in shared sports challenges and leaderboards. The brand becomes part of a viral, spontaneous and fun experience.
iSKI Tracker: performance, emotions and brand identity.
TheiSKI Tracker, which records mileage, elevation gain and personal performance, creates a unique emotional bond between user and brand.
Your message is associated with:
- moments of joy,
- milestones achieved,
- shares on social media,
- experiences of personal success.
A very powerful emotional anchor that strengthens the relationship with skiers in the long run.
The perfect synergy between digital and territory
The iSKI ecosystem makes it possible to build integrated advertising campaigns:
- analog media (gondolas, turnstiles, lifts, megaboards) that preside over the territory,
- digital tools that amplify the online campaign,
- social content that further extends the reach of the message.
The result is a 360-degree communication path that accompanies the user at every stage of their ski experience: before, during and after the day on the snow.