iSKI App and iSKI Tracker

Digital advertising for maximum reach and emotional anchoring


With over 4.5 million users worldwide and a strong presence in 21 countries, iSKI combines analog advertising media such as posters, gondola or turnstile advertising with digital touchpoints. This allows you to reach your target group exactly where they are active: during planning, on the slopes and even on social media.
The iSKI app offers you versatile and innovative advertising formats that are tailored to the needs of an active and tech-savvy target group:

  • Interactive banners: place your message prominently on the homepage or in ski diaries for maximum exposure.
  • Push messages: Send personalized messages that achieve high click and interaction rates - perfect for offers or events.
  • iSKI Trophy: Link your brand with interactive features such as gamification and social sharing to increase your reach virally.


Emotional digital anchoring of your brand: more than just advertising


With features such as the iSKI Tracker, which makes personal successes such as kilometers skied or vertical meters visible, iSKI links your brand with moments of joy and success. This emotional anchoring not only attracts attention, but also strengthens the long-term bond with the target group.

iSKI and analog advertising media: a perfect synergy

The combination of digital advertising and analog advertising spaces such as gondola branding or megaboards enables a 360-degree campaign. While analog media create a presence in the ski area, iSKI's digital tools extend the reach and interaction into the digital world.

The iSKI app and iSKI Tracker are the perfect addition to your campaign. With a combination of emotional anchoring, digital precision and analog touchpoints in the ski area, you can reach your target group at all levels. Use the synergies of DOOH advertising and interactive features to anchor your brand in the heart of the winter sports community.

Product facts

21 countries

4.5 million users

Formats

iSKI Tracker - start screen, resort list with tracking button, track detail

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Innovation

sitour Italia combines decades of experience with the constant search for innovative solutions, developing cutting-edge technologies and media strategies for mountain regions, always geared to market needs.

Flexibility

sitour Italia offers customised and tailor-made communication solutions, ensuring an effective connection with the public in mountainous areas.

International

sitour Italia is part of the largest network specialising in digital Out-of-Home advertising and information technology for ski areas and mountain destinations in the Alps.