Innovation
sitour Italia combines decades of experience with the constant search for innovative solutions, developing cutting-edge technologies and media strategies for mountain regions, always geared to market needs.
Lift support branding in ski resorts
Skilift columns are not just functional elements, but fixed components of the route that directly draw the attention of guests. They are a firm anchor for your brand message. Whether on the first lift ride in the morning or the last one of the day - your message will be noticed again and again and will be remembered for a long time. They are prominent landmarks that are noticed by winter sports enthusiasts and summer guests alike. Thanks to their strategic placement along the route, they ensure:
- High repetition effects: Guests pass each support several times, making your message lastingly memorable.
- Maximum attention: As fixed orientation points along the route, lift towers automatically attract attention.
- Clear and striking branding: logos, slogans and concise graphics are particularly effective on the supports.
Storytelling that brings your brand to life
Skilift columns branding offers more than just visibility - it allows you to amplify your message through creative storytelling:
- Episodic narratives: Each prop is a chapter of your story. Start at the bottom station with an attention-grabbing message and develop it further along the route - right up to the climax at the top station.
- Inspirational messages: Complement the guest experience with emotional or motivational statements that enhance your brand.
- Visual highlights: Creative designs that are both informative and entertaining ensure that your message not only stands out, but also inspires.
An integral part of the experience
Skilift columns offer your brand constant visibility along the entire lift route. Repeatedly seen on every ride, your message is firmly anchored in the guests' memory. With concise designs, clear slogans or a creative story, your advertising will become an integral part of the ski resort's visual landscape.
Social media potential: share the experience
Good designs not only appeal directly to passengers, but also have the potential to go viral. Creative or humorous branding on lift towers invites people to take photos and share them on social networks. Winter sports enthusiasts and outdoor enthusiasts in particular like to share their experiences on platforms such as YouTube, Instagram, TikTok or Facebook. By sharing photos and videos, your brand is not only recognized in the ski resort, but also reaches an even wider audience online. This makes lift prop branding an ideal combination of out-of-home and digital reach.