Runway guidance system

The perfect combination of safe guidance and effective OOH advertising

The piste guidance system reaches your target group where they are active and attentive: directly on the piste. With the help of language-independent symbols, standardized colours for the difficulty levels of slopes and cable car/slope numbering, it enables easy orientation and safe guidance of winter sports guests through every ski area. In addition, combined with a highly visible advertising strip, it ensures that your message reaches winter sports enthusiasts at moments of high attention. As an analog information and advertising medium, the piste guidance system achieves a wide reach and high contact numbers as well as an effective impact for your OOH campaign.

High-quality slope advertising for lasting campaign success

The high-quality and particularly weather-resistant materials of the slope guidance system and the different advertising strip variants are ideally suited to the challenges of winter sports resorts:

The polystyrene advertising strip impresses with its excellent visibility, high UV resistance, long durability and therefore lasting advertising impact.

The aluminum tensioned fabric advertising banner consists of a slim aluminum frame with robust tensioned fabric fastening. The lightweight fabric canvas allows the advertising subject to be adapted quickly and cost-effectively, whether for changing motifs or seasonal OOH campaigns.

On both variants, your advertising message stands out thanks to its elegant integration into the information and guidance system and always remains optimally visible. This makes the piste guidance system an ideal analog advertising medium for all companies that want to implement a targeted OOH campaign in ski resorts.

Your brand shows the way - visibly and effectively

sitour's piste guidance system is more than just a signpost: it is an attractive advertising medium in the unique leisure environment of mountain regions that makes your brand visible and establishes an emotional connection with your target group. With sitour as your experienced partner, you benefit from an extensive, transnational advertising network and the complete service package of consulting, planning, production, implementation and documentation for your OOH campaign in the mountains.

Use the targeted attention of winter sports enthusiasts for your message and let your brand lead the way - safely, visibly and with maximum impact!