Multirack

While other advertising media such as gondolas or turnstiles appeal to the dynamism and mobility of the target group, ski stand advertising addresses moments of lingering. It closes an important gap in the customer journey and ensures repeated visibility of your brand - exactly where winter sports enthusiasts put down their equipment and pause for a moment.

Why ski rack advertising is a must for your campaign

In combination with other analog and digital advertising media, ski rack advertising fulfills a crucial function:

• Complementing the primary campaign: it reinforces brand coherence (brand consistency) by keeping your message present during the break moments.
• Extension of the customer experience: It extends the brand experience into those moments that are often underestimated - lunch, sunbathing or a quick stop at the toilet.
  

Fixed touchpoints with multiple opportunities for contact

The strategic placement of ski stands in highly frequented locations such as huts, restaurants or viewing terraces offers an unavoidable perception. Ski racks are more than just functional parking spaces - they become part of the emotional customer journey. While guests park their equipment, they experience positive moments such as relaxation, enjoyment or socializing. Your brand is subconsciously associated with these positive emotions - an effect known in the trade as emotional branding.

Perfect integration into the campaign mix

• Brand synergy: Ski stand advertising complements existing advertising measures and creates a holistic brand presence across various contact points.
• Creative freedom: The generous advertising space allows for innovative designs that fit harmoniously into an overarching campaign.
• Continuous visibility: Your message remains present throughout the entire ski day and is seen multiple times - an indispensable addition to a 360-degree campaign.

Ski stand advertising is the key to completing your integrated campaign and reaching your target group at every moment of the customer journey. It perfectly complements dynamic advertising media such as gondolas and turnstiles by turning moments of dwell time into high-impact touchpoints. With sitour, you secure a strategically placed advertising space that not only strengthens the reach but also the brand loyalty of your campaign. Make ski rack advertising an integral part of your marketing strategy and experience the difference.