Innovative
sitour Italia combines decades of experience with the constant search for innovative solutions, developing state-of-the-art technologies and media strategies for mountain regions, always geared to market needs.
Multirack (ski-racks)
Advertising at break times
Advertising on ski racks fills a crucial gap in the customer journey: not while moving, but during moments of relaxation. Mountain huts, restaurants, and scenic terraces are busy spots where skiers drop off their equipment to stop and eat, relax, or socialize.
These spaces become fixed points of contact, with opportunities for continuous and natural visibility:
- Emotional branding: your brand is associated with positive moments of pleasure and conviviality.
- Consistency and synergy: reinforces the message of dynamic campaigns (booths, turnstiles, DOOH) by complementing the brand presence.
- Creative freedom: the large advertising space allows original solutions that are perfectly integrated into the context.
- Guaranteed repetition: the message remains visible throughout the day, with repeated contacts and a strong memory in the audience.
With sitour, ski racks become more than a functional support: they turn into real communication tools, perfectly integrated into the 360° advertising mix. Thus, break moments turn into valuable opportunities to strengthen the connection with your brand.